Sunday, February 7, 2010

Super Bowl Tim Tebow Ad

Okay, I just watched the Super Bowl (Saints 31 - Colts 17), and where was the Tim Tebow ad that drew so much controversy ahead of time? I watched the whole game, save for a few minutes when I was checking on the pizza and wings in the oven.

I have now learned that the ad did air, and viewed it on YouTube, but look how easy it was to miss the thing. And what a blunder for anti-life groups to protest it before it even aired. All they did was multiply and magnify what was, in the end, an incredibly mild commercial that was totally lost in all the clutter of the other dozens of ads.

As for the content of the ad itself, I felt it was way too timid and did not even address the real issue. It just seemed like Tim Tebow was a sickly child or something. But, because of the NOW types, the publicity has given this ad a context which it never would have had before. Was it effective? Maybe. How many hearts and minds can you really impact in 30 seconds. Would I have authorized the expenditure? No, not unless the ad was a lot more open about the Life issue.

The most offensive ad of the day, of course, was the 20 minute informercial that CBS gave Barack Obama at 4:30!

No comments: